---
title: What You Need to Know About the Platinum Rally
description: Platinum prices are up 44% this year! While nothing offers wealth protection like gold, profit potential is one reason to diversify into alternative assets. 
image: https://blog.assetstrategies.com/hubfs/0001072_platinum-bar-1-oz-9995-fine-platinum.png
---

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 Jun 24, 2025 8:00:00 AM

# What You Need to Know About the Platinum Rally

[ASI](https://blog.assetstrategies.com/always-something-interesting/author/asi)

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Did you know that platinum prices are up 44% this year?

This rally appears to be just getting started. It surged 8.6% in May after retreating 3.1% in April and increasing 6.7% in March. Platinum's performance in June is strong so far, with current levels just under $1,300 per ounce.

But what's driving it?

"Platinum is on course for a record quarterly surge after signs of strong demand in China, as well as robust investor interest, exacerbated concerns over a deficit," according to [a recent article](https://www.bloomberg.com/news/articles/2025-06-19/platinum-rallies-to-the-highest-since-2014-amid-market-tightness?embedded-checkout=true) in *Bloomberg*.

Platinum supply is expected to be in a significant deficit for the third consecutive year, unable to keep up with demand for this commodity. Jewelry and industrial demand are both on the rise, piquing investor interest.

Compared to gold's meteoric rise to the $3,300-3,500 range, up roughly 30% so far this year, investing in lower spot-price-per-ounce platinum is starting to look affordable and appealing. 

Platinum historically traded well above gold, but platinum prices had stagnated in recent years as industrial usage has switched to palladium. But as palladium prices peaked above $3,000, platinum has come back into the picture as a viable alternative, especially in automotive manufacturing spaces. As a result, platinum has rallied above 10 year highs. 

Platinum has continued to climb, seeing nearly 2% gains on Monday.

While nothing offers the wealth protection of gold in a portfolio, the profit potential in white metals is one reason to diversify into different alternative assets. 

Gold is considered a safe-haven asset during times of geopolitical and economic uncertainty, and the escalation of conflict between the U.S. and Iran over the weekend has provided a boost to gold, solidifying just under the $3,400 level. Threats to energy supply and shipping through this region could spur U.S. inflation as prices for goods rise, making the Fed less likely to cut interest rates as many had hoped. An overall higher interest rate environment may dampen investor sentiment toward gold, and gold's currently high price tag may feel inaccessible for investors looking to get in on the ground floor, pushing them to seek out alternatives in the precious metals complex like platinum and silver.

This week only, we're able to offer 1 oz. Platinum Bars for just $79 over spot. These bars are dealer's choice, depending on availability and all are LBMA-approved. It has been a while since we've highlighted platinum, so don't miss out on this chance to capitalize on the ongoing rally.

Give us a call at **1-800-831-0007** or [**email us**](mailto:infoasi@assetstrategies.com) to place your order today.

---

 

![0001072_platinum-bar-1-oz-9995-fine-platinum](https://blog.assetstrategies.com/hs-fs/hubfs/0001072_platinum-bar-1-oz-9995-fine-platinum.png?width=350&height=350&name=0001072_platinum-bar-1-oz-9995-fine-platinum.png)

**1 oz. Platinum Bars  
At $79 over spot**

*\*Prices subject to change based on market fluctuation and product availability. Prices reflected are for cash, check, or bank wire. Minimum order is one (1) oz. platinum. Free shipping, handling, and insurance are available for purchases of ten (10) oz. of platinum or more. Offer expires Friday June 27, 2025, or while supplies last. *

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