Whether it’s the record-breaking rise of gold in the ongoing bull market, the recent 13-year highs in silver, the wild rise and fall of palladium, or the current comeback rally in platinum, it pays to pay attention to precious metals.
The biggest benefit of owning precious metals is their ability to mitigate risk in your portfolio. Now is the right time to set up your desired portfolio allocations in tangible assets, and there is ample opportunity with metal prices at current levels.
Precious metals spot prices have seen quite a bit of movement in the past few years…
Recent Trends in Precious Metals Markets
Gold rose 27% in 2024, its biggest annual gain since 2010. It’s up 26% this year so far, driven by central bank gold buying and its usefulness as a safe haven asset amidst a backdrop of geopolitical turmoil in Europe and the Middle East. Gold has been hitting new all-time records for the past few years, currently in a slight pullback after the most recent record high just above $3,500 per ounce this spring. Gold is up 0.6% this month after slipping 0.1% in May and increasing 5.4% in April, and currently sits around $3,320 per oz.
Silver is up 9.2% this month after adding 0.6% in May and dropping 5.2% in April. It gained 21% in 2024. We could soon see silver much closer to its’ previous high of $50 an ounce, or beyond. Generally, silver tends to be more volatile than gold, thus resulting in comparatively larger moves up and down when market forces are active. On the whole, silver usually follows the movements of gold; however, it will occasionally gain strength on gold due to its numerous industrial uses. More importantly, silver trade is a much thinner market than gold. So, the same dollar has a bigger impact in the silver market than it does in the gold market. Silver currently sits at just under $36 per oz.
Palladium is 30 times rarer than gold, but sold at a substantially lower price per ounce for most of its history. In recent years, a sustained supply deficit coupled with robust demand and rising interest from speculators pushed prices of palladium to new highs. At the peak in 2022, palladium touched above $3,000 an ounce! Since then, palladium prices have dropped significantly. Palladium dropped 17% last year. Palladium is up 9.4% this month after advancing 2.8% in May and falling 4.9% in April, currently coming in around $1,060 per oz.
Platinum is currently undergoing an insane rally. It’s up 44% in 2025 and you can read more about it here. It’s up 25% this month alone after surging 8.6% in May and retreating 3.1% in April. Platinum lost 8.4% in 2024. The platinum market is into its third year of a substantial supply deficit and industrial demand is high, yet platinum is trading at far less than its historic average value, making it highly desirable in the commodities investing space. Platinum is currently up to about $1,330 per oz.
Buying Precious Metals for the Right Reasons
When investors consider how best to allocate a diverse portfolio to include precious metals, the best place to start is gold for its ability to act as a hedge against volatility. World Gold Council has conducted numerous studies, with the general consensus that an allocation of 8-12% in gold is that “sweet spot” for wealth protection and lowered volatility. Regardless of any price action in gold to the upside or to the downside, owning gold is essential for a diverse portfolio.
Beyond gold, there is also incredible potential for profit in silver right now. Right now, the Gold-Silver Ratio (GSR) is about 92, which means it takes over 92 ounces of silver to buy one ounce of gold. Silver is still highly undervalued at current prices, and arguably, investors are missing out on potential gains. Silver and gold rose significantly in 2024, and in this climate of extreme geopolitical instability, precious metals stand poised for continued gains in 2025. Once individual investors buy into this sustained rally, the GSR should narrow as gold and silver demand and spot prices spike, but there’s still ample opportunity to get in before the peak.
Finally, investing in platinum and palladium is more speculative than gold and silver as industrial factors tend to drive spot prices over the bullion market. Diversifying into both metals as part of a diverse commodities portfolio enables investors to take advantage of their competing usage in automotive industry.
In particular, the rally in platinum is providing an exciting opportunity. Platinum historically traded at a much higher premium than gold and is much rarer than gold, but while platinum stagnated in recent years compared to gold, the lower price tag is starting to look affordable and appealing. Now that an upward trend in platinum is established, it should be worth your consideration.
Buying into Diversification
There are so many factors that impact the movement of precious metals on both the investment side and the industrial side, it is impossible to time the markets. Since the four major precious metals markets are driven by unique supply and demand factors, diversification can allow you to minimize volatility and maximize returns. They can even be included in your IRA!
The ongoing bull market in gold is a rising tide that lifts all boats. All four metals should continue to be buoyed by the upward trend in gold over the next few years. We’re not yet at the peak for gold, and that means there is still opportunity to be had in the current market.
Visit our website to view current spot prices and shop our wide array of bullion products in gold, silver, platinum, and palladium.
To learn more about the best ways to invest in gold, silver, platinum, and palladium, please call us at 800-831-0007 or email us today.
P.S. This week is your LAST CHANCE to take advantage of our current special on FREE precious metals storage through the end of the year with IDS in Delaware and Texas. Call 1-800-831-0007 to get started. This offer ends on June 30th!